Over the past 65 years Jack in the Box has continued to evolve into an innovative leader in the industry by staying ahead of the trends and our guests' needs. The new restaurant design has taken into account these strategic objectives and it's a powerful expression of the most admired fast food brand.
Design objectives include:
Jack in the Box began re-imaging its restaurants in 2006 as part of the company's holistic approach to reinvent the Jack in the Box brand. The comprehensive re-imaging program includes a complete redesign of the dining rooms and common areas. Interior finishes include ceramic tile floors, a mix of seating styles, decorative pendant lighting, and graphics and wall collages.
Restaurants are built using several configurations, with the largest design seating approximately 82 guests, and the smallest accommodating about 48 guests. By offering multiple restaurant prototypes, we can help reduce costs and improve flexibility in locating restaurants.
Jack in the Box® is a convenience-driven restaurant chain. A vast majority of Jack in the Box guests come from within two miles (or six minutes) driving time. In order to maximize that convenience factor, it is vital that prospective sites be the most accessible and visible locations available.
BUILDING & SITE CRITERIA